Get More Clicks, Leads & Sales With Expert Google Ads Management.
ITM Europe manages high-performance Google Ads campaigns that put your business in front of customers at the exact moment they’re ready to buy. From Search and Shopping to Display, YouTube, and Performance Max — we maximise every pound of your ad budget.
GOOGLE ADS CAMPAIGN TYPES
Every Type of Google Ad, Expertly Managed
We run every Google Ads campaign type — tailored to your goals, your audience, and your budget. Whether you want instant leads, e-commerce sales, or brand awareness, we have the right campaign for you.
Google Search Ads
Text ads that appear at the top of Google search results when people are actively searching for your products or services. The highest-intent traffic available — we target the right keywords, write compelling ads, and convert clicks into customers.
Google Display Ads
Visual banner and responsive ads shown across Google's network of 2 million+ websites, apps, and YouTube. Perfect for building brand awareness, retargeting past visitors, and staying top-of-mind throughout the buyer journey.
Google Shopping Ads
Product listing ads that show your products — with image, price, and store name — right at the top of Google search results. Ideal for e-commerce brands, we manage your Merchant Centre feed and campaigns to drive qualified purchase-ready traffic.
YouTube Video Ads
Skippable and non-skippable video ads, bumper ads, and in-feed video campaigns on YouTube. Reach your audience with compelling video storytelling — from brand awareness to direct response — across the world's second-largest search engine.
Performance Max Campaigns
Google's AI-powered campaign type that runs across all Google channels simultaneously — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. We feed it the right creative assets and audience signals to let Google's machine learning maximise your conversions.
Remarketing & Retargeting
Re-engage people who have already visited your website or interacted with your brand. Remarketing campaigns remind warm audiences to come back and convert — typically delivering the highest ROAS of any campaign type we run.
Local Services Ads
Google-verified ads that appear at the very top of local search results — above standard Search Ads. Pay only per lead, not per click. Ideal for home services, trades, legal, and healthcare businesses targeting local customers.
Google App Campaigns
Drive app installs and in-app actions across Google Search, Play Store, YouTube, and the Display Network. We manage creative assets, bidding strategies, and audience targeting to maximise downloads and active users at the lowest cost per install.
Gmail & Discovery Ads
Native-looking ads that appear in Gmail inboxes and across Google Discover — the personalised feed on Android and Chrome. Reach audiences in a less competitive, high-engagement environment at lower CPCs than traditional Search campaigns.
WHAT'S INCLUDED
What Our Google Ads Management Covers
Running ads is the easy part. Managing them profitably — that’s where expertise matters. Here’s exactly what we do every month to keep your campaigns growing.
Keyword Research & Strategy
Deep keyword research using Google Keyword Planner, SEMrush, and search term reports to find high-intent, profitable keywords — and exclude the ones that waste your budget.
Ad Copywriting & Creative
Compelling ad headlines, descriptions, and responsive search ads written and tested to maximise CTR and Quality Score. For Display and YouTube, we brief and manage visual creative production.
Bid Management & Optimisation
Manual and automated bid strategies — Target CPA, Target ROAS, Maximise Conversions — continuously monitored and adjusted to hit your KPIs at the lowest possible cost per result.
Landing Page Optimisation
We review and optimise your landing pages for conversion rate — or build dedicated landing pages — so more of your ad clicks turn into actual leads and sales.
Conversion Tracking Setup
Full Google Ads conversion tracking via Google Tag Manager — purchases, form submissions, calls, and micro-conversions — so every campaign decision is based on real data, not guesswork.
Monthly Reporting & Insights
Clear monthly reports covering impressions, clicks, CTR, CPC, conversions, cost per conversion, ROAS, and Quality Score — with honest commentary and recommendations for the month ahead.
OUR PROCESS
Our Google Ads Management Process
A structured, data-driven approach that gets your campaigns profitable fast — then keeps improving them every single month.
01 · DISCOVERY
Account Audit & Research
We conduct a full audit of your existing Google Ads account (or competitor analysis if starting fresh), identifying wasted spend, missed opportunities, and the strategic foundation for your campaigns.
02 · STRATEGY
Keyword & Campaign Strategy
Comprehensive keyword research, match type strategy, negative keyword lists, audience segmentation, and a full campaign architecture plan — before a single ad goes live.
03 · BUILD
Campaign Build & Ad Creation
We build your campaigns from scratch — ad groups, keyword lists, responsive search ads, ad extensions, bidding strategies, audience targeting, and conversion tracking setup. Done right from day one.
04 · LAUNCH
Launch & Initial Optimisation
Campaigns go live with careful budget pacing and daily monitoring. We analyse early data — search term reports, Quality Scores, device performance, and ad variations — and make rapid optimisations in the first 14 days.
05 · OPTIMISE
Ongoing A/B Testing & Optimisation
Continuous split testing of ad copy, landing pages, bidding strategies, and audience segments. We never set and forget — your campaigns get smarter and more profitable every single month.
06 · REPORT
Monthly Reporting & Strategy Review
A clear, honest monthly report covering all key metrics with plain-English commentary. We discuss results, share insights, and align on the next month's focus — so you're always in control of your budget.
TOOLS & PLATFORMS
The Tools Behind Our Google Ads Results
We use Google’s full suite of tools — plus the industry’s best third-party platforms — to research, build, manage, and report on your campaigns with complete precision.
GOOGLE NATIVE TOOLS
KEYWORD & COMPETITOR RESEARCH
LANDING PAGE & CRO
REPORTING & ATTRIBUTION
Wasting Money on Google Ads? Let's Fix That.
Most businesses overspend on Google Ads and underperform. Our free account audit identifies exactly where your budget is being wasted — and what a well-managed campaign can realistically deliver for your business.
✓ Free account audit (no obligation)
✓ All Google Ads campaign types
✓ Transparent monthly reporting
✓ No long-term lock-in contracts
WHY CHOOSE US
Why Choose ITM Europe to Manage Your Google Ads?
Lots of agencies run Google Ads. Few do it profitably. Here’s what sets our approach apart — and why our clients stay with us long-term.
Google Partner Agency
We are a certified Google Partner — meaning our team passes regular Google exams and our campaigns meet Google's performance standards. You're in qualified hands.
Zero Wasted Spend
We're obsessive about negative keywords, match types, and search term analysis. Every week we cut irrelevant spend so more of your budget goes to searches that actually convert.
Transparent Budget Control
You own your Google Ads account — always. We never hold your data hostage. You see every pound spent, every click tracked, and every conversion attributed.
Continuous Improvement
Google Ads is never done. We run ongoing A/B tests, refresh ad creative, refine audiences, and chase Quality Score improvements — so your cost per conversion keeps falling month after month.
FREQUENTLY ASKED QUESTIONS
Google Ads FAQs
Straight answers to the most common questions about Google Ads management.
There’s no one-size-fits-all answer — budgets depend on your industry, competition, and goals. As a starting point, we recommend a minimum monthly ad spend of £500–£1,000 for Search campaigns to gather meaningful data. For e-commerce or competitive industries, £2,000–£5,000+ per month unlocks significantly better results. We’ll recommend a realistic budget based on your specific goals during a free consultation.
Search Ads can drive traffic within hours of going live. However, campaigns typically need 4–8 weeks to properly optimise — Google’s algorithms need conversion data to improve smart bidding strategies. For most businesses, you’ll see meaningful, profitable results within the first 60–90 days. We set realistic expectations upfront and show you progress data from day one.
Both. We take over existing Google Ads accounts regularly — auditing what’s currently running, identifying wasted spend and missed opportunities, and restructuring campaigns for better performance. We also build new accounts from scratch. Either way, we start with a thorough audit before making any changes.
ROAS (Return on Ad Spend) measures revenue generated for every pound spent on ads. A 3× ROAS means £3 of revenue for every £1 spent. What’s a ‘good’ ROAS varies by industry and margin — an e-commerce business with 50% margins needs a higher ROAS than a B2B service business with a £10,000 contract value. We’ll define your target ROAS based on your actual business economics, not generic benchmarks.
Absolutely — always. Your Google Ads account is created under your own Google account and remains yours permanently. We request manager access to run campaigns on your behalf, but you retain full ownership and can access everything at any time. If you ever leave, you keep the account, the data, and the conversion history.
Every month includes: keyword optimisation (adding, removing, refining match types), search term report analysis, negative keyword expansion, ad copy testing and refresh, bid strategy adjustments, Quality Score monitoring, audience refinement, conversion tracking verification, and a detailed performance report with commentary and next-month recommendations. Nothing is set and forgotten.